Built in Boston. Designed for Modern Commerce.

East Swell was founded in Boston, MA after years spent inside a fast-growing sporting goods brand, launching and scaling its e-commerce channel from scratch. That hands-on experience exposed every challenge brands face online — from unauthorized sellers and MAP violations to knockoff goods and messy fulfillment operations.

Instead of accepting those pain points as “part of the game,” we built the systems, compliance workflows, and operational discipline needed to turn e-commerce into a predictable, profitable engine.

East Swell exists to bring that same playbook to other consumer brands.

Our services

We partner with brands and authorized distributors to:

Prepare products for Amazon, marketplaces, and DTC channels

Fulfill with precision into FBA, 3PLs, or retail networks

Buy inventory at scale through committed wholesale purchases

Protect brand integrity across pricing, content, and channel strategy

Our model is simple: one partner, one operational stack, one accountable team.

Our services

We partner with brands and authorized distributors to:

Prepare products for Amazon, marketplaces, and DTC channels

Fulfill with precision into FBA, 3PLs, or retail networks

Buy inventory at scale through committed wholesale purchases

Protect brand integrity across pricing, content, and channel strategy

Our model is simple: one partner, one operational stack, one accountable team.

Our Mission

Our mission is to eliminate the operational and structural barriers that keep great consumer products from reaching the audiences they deserve. Today’s online retail environment rewards brands that can execute flawlessly across logistics, compliance, content, pricing, and fulfillment — yet most companies weren’t built with that infrastructure in mind. The result is missed revenue, unstable pricing, fragmented customer experiences, and an online presence that fails to reflect the true quality of the brand.

We exist to change that.

East Swell is committed to giving brands the operational backbone they need to succeed in a digital-first retail world. We combine wholesale purchasing, channel-ready prep, and disciplined fulfillment under one streamlined system — creating clarity where there was once complexity. By maintaining clean digital shelves, ensuring marketplace compliance, and moving inventory with precision and transparency, we help brands grow sustainably and profitably.